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Behavioral UX Metrics

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Behavioral metrics track the actions users take while interacting with a product or service. These metrics help measure task completion rates, engagement levels, and the usability of a design, providing tangible data on how well the product supports user activities and achieves its functional goals.

Below is a list of the current Behavioral UX metrics available to use in Helio, along with the specific question type(s) that make up each metric test.

Metrics:

  • Completion: Measures the rate at which users successfully complete tasks.
    • Question Types: Prototype Directive

Scoring Keys:

  • High Completion is produced when the completion score is 90% and above
  • Average Completion is produced when the completion score is between 70% and 89%
  • Low Completion is produced when the completion score is below 70%
  • Engagement: Assesses the quality and depth of user interactions with a product.
    • Question Types: Click Test
  • High Engagement is produced when the engagement score is 70%.
  • Average Engagement is produced when the engagement score is between 50% – 69%.
  • Low Engagement is produced when the engagement score is below 50%
  • Intent: Gauges the likelihood of users taking specific actions while using the product.
    • Question Types: Multiple Choice
  • High Intent is produced when intent score is 80% or above
  • Average Intent is produced when intent score is between 60% and 79%
  • Low Intent is produced when intent score is below 60%
  • Usability: Measures how easy it is for users to learn and effectively use the product.
    • Question Types: Click Test(s)
  • High Usability is produced when usability score is above 80%
  • Average Usability is produced when usability score is between 60% and 79%
  • Low Usability is produced when usability score is below 60%
  • Frequency: Tracks how often users interact with a product.
    • Question Types: Likert Scale
  • High Frequency is produced when the frequency score is 30% and above
  • Average Frequency is produced when the frequency score is between 10% and 29%
  • Low Frequency is produced when the frequency score is below 10%
  • Comprehension: Evaluates users’ understanding of a product’s features and functionality.
    • Question Types: Likert Scale
  • High Comprehension is produced when the comprehension score is 70% or higher.
  • Average Comprehension when comprehension score is between 69% and 40%
  • Low Comprehension when comprehension score is below 39%
  • Success: Measures whether users achieve their intended goals while using the product.
    • Question Types: Click Test
  • High Success:
    • Primary CTA – above 90%
    • Secondary CTA – above 80%
    • Tertiary CTA – above 65%
  • Average Success:
    • Primary CTA – between 80-89%
    • Secondary CTA – between 70-79%
    • Tertiary CTA – between 55-65%
  • Low Success:
    • Primary CTA – below 80%
    • Secondary CTA – below 70%
    • Tertiary CTA – below 55%