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    • How we mapped user journeys for an online banking platform by measuring Reactions

    How we mapped user journeys for an online banking platform by measuring Reactions

    Business Challenge We conducted a study to better understand the decision-making processes of consumers for a theoretical online banking platform Banko. We wanted to understand how consumers would make decisions when engaging in various scenarios related to banking and finances. The challenge was to identify the most popular consumer...

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    How a financial company used concept testing to find the best direction for their landing page content

    Business Challenge Banko, a theoretical banking company, aimed to optimize its landing page to improve user engagement and conversion rates.…

    Brand tracking to determine market share and impressions of Slack

    Business Challenge We wanted to better understand Slack’s positioning in the highly competitive instant messaging market. With new and existing…

    Testing journey maps for an e-commerce company using Action Mapping

    Business Challenge Getup, a formalwear clothing brand, We conducted a study to better understand the decision-making processes of consumers for…

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