Gravity Score Method

Gravity Scores gauge the responses from a test audience on the usability of your designs. This guide is a step-by-step on using the method with practical examples.

Ready Made Audiences Tool

Use your ideal audience to improve your marketing, products, and sales. Refine participant segments to collect reactions to your products, e-commerce website, or web application.

Custom Lists Method

Engage with an audience of your own! This guide will walk you through the process of creating a custom list of participants in Helio and getting them to share their thoughts with your team.

Heart Framework Heart Framework

Evaluate your product across 5 key components of user experience

Happiness, Engagement, Adoption, Retention, and Task Success.

Test Templates Tool

Get a jump start on test creation with our templates. We put together an amazing collection of tests to speed up your workflow, everything from concept testing to collecting shopping insights.

Sick Design Deep Dive

The positive impact that design and user research can have in your organization is immense. It’s no secret that companies with a design focus outperform the market. But while most people realize that design is important, few realize that, in many organizations, it’s sick.

Video Testing Method

Whether you’ve got a completed video 2 hours away from upload or concepts for an explainer video, video testing is a valuable place to start a feedback loop with your audience.

Consumer Psychology Deep Dive

Consumers are fickle. They have wants, dreams, and desires that change all the time. But it doesn't have to be a mystery. Our 13 article Consumer Psychology Guide allows you to merge minds with consumers. Understand their preferences, customs, and habits with these psychological triggers.

Interaction Matrix Method

Traditional usability tests are slow and require you to interpret qualitative feedback. Sharing insights with your team is difficult because you have to decode how users perform tasks. But it doesn’t have to be that way, and this is where the Interaction Matrix can kick this work into warp speed.

Definitions Tool

Advocacy Defined Stay up to date on the evolving language of advocacy and design with Helio Definitions, our glossary of advocacy industry terminology, topics, and concepts.

Brand Experience Deep Dive

That’s what any theme park does best: give you an end-to-end experience with a brand. That you can taste, touch, and smell. A brand experience aspires to that level of intimacy. That’s why we’ve put together this Brand Experience Guide. Here are all the tools and information you’ll need to manage, strategize, and measure all aspects of your brand experience.