Gravity Score Best Practices: An Introduction to the Method
Everyone knows E=MC^2. You know it. We know it. Einstein’s Theory of Relativity. But he has other theories, including one on gravity. That gravity isn’t a force, but the product of the curvature of mass and energy. Well, you can use gravity in a way to test out your theories about your target audience. It’s what we like to call a Gravity Score.
Your audience is both mass and energy for your product. What they do (or don’t do) dictates the gravity of what you’re offering. It’s only as strong as the intent that your participants bring to the equation.
This guide will be a deep dive into the best practices of Helio‘s Gravity Scores.