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    Captain Kirk Becomes Oldest Rocket Man

    A fake spaceman became a real spaceman. William Shatner blasted into the stratosphere as a passenger on Jeff Bezos’ commercial rocketship, Blue Origin’s New Shepard 4. And it very much feels like the realization of the story we’re creating for our Helioverse.  We believe you can be the hero,...

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    We’re Not Staying on Mars

    The next, great space race has begun. A competition of men, not nations. Elon Musk, Richard Brandson, and Jeff Bezos…

    What’s the Difference Between the Best and the Worst? MaxDiff, Of Course.

    The newest feature on Helio asks customer to make trade-offs MaxDiff… sounds like a cute little robot. In a lot…

    Pineapple on Pizza and Other Cosmic Journeys in Rank Order Questions

    Through iteration the ZURB team released Rank Order questions for Helio Traversing the cosmos is fraught with dangers. There’s peril…

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