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    Examples of the Gravity Score Method

    The Gravity Score can be used across different platforms to produce a measurement of usability. The method is most effective with higher fidelity screens, though this interaction testing can also be done on low-fidelity wireframes. 

    B2B example

    This example represents a complex business application for creating ad campaigns on an advertising platform. Participants were Advertisers and Marketers.

    B2C example

    This example represents a consumer travel planning app. Participants were Constant Travelers and Business Travelers.

    E-commerce example

    This example represents a men’s online clothing retailer. Participants were male consumers who shop online.