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2022 / 10 / 06

The Helio Team

The Vacation Ain’t Over Yet!

Getting back into the groove of work after summer vacation(s) can be interesting. Engage with your own audience using our tips & tricks!

2022 / 06 / 01

The Helio Team

Reach Out And Touch Your Ready-Made Audience

Hope you’re doing well! I’ve been thinking a lot about how we’ve moved beyond landlines. Before the internet, if you had to survey an audience, you picked up the phone and dialed. Snail mail and telephone calls were the only way to reach out and touch someone back then. Now it’s become much easier to…

2021 / 12 / 07

The Helio Team

Colorful Things for Colorful Testing

Check out the vibrant content we’re creating in the Learn tab. Over the last few months, we built several new sections of our website: Blog, Guides, Help Center, and Newsletter. It’s been a huge effort, and it’s far from complete, but the fruits of our labor are starting to bloom. We’ve taken a long view and want to get better at publishing vivid content. Your feedback is welcome!

2021 / 09 / 23

The Helio Team

New! Vacation on Mars

Happy Thursday! We’re heads down making Helio even better. One area that is exciting for us are the Learn Tab updates.

2020 / 08 / 27

The Helio Team

Let’s Sort Out This Mess 🃏Card Sort Coming Soon!

Our summer launch party has been a ton of fun, we hope you’ve had a chance to try out Max Diff, Ranking and Point Allocation in your surveys. As summer draws to a close we wanted to end on a high note and go out with a big bang! Our last release for the summer is (drum roll please), Card Sort!

2020 / 08 / 20

The Helio Team

Your Customers Have Changed 😷 Here’s How to Keep Up!

Businesses have found the need to change and evolve quickly as we navigate quarantine and the pandemic. In this rapidly changing landscape, it’s important to maintain the trust your brand has already created with your customers. In these times of rapid change, we recommend creating a quick remote survey to ensure improvements made to webpages or service offerings will make the magic happen on the conversion side.

2020 / 08 / 13

The Helio Team

Surprise Feature Release: Point Allocation! 🎉

We’re rolling out the latest and last addition to our list question types in Helio, Point Allocation! Adding Point Allocation to Helio was a natural next step because it aligns so closely with Ranking. Point Allocation and Ranking both are powerful quantitative question types that give you a strong idea of how your audience prioritizes certain ideas over others.

2020 / 08 / 06

The Helio Team

We Discovered Binge-Watchers’ Favorite Hulu Categories! 🍿

We love using lists at ZURB, from communicating what we’re working on with teammates or creating deliverables for our clients, lists really help us frame our work. Naturally, we love using List Questions when learning from customers. We use them frequently because they’re simple to set up, easy for other team members to understand, and most importantly, a pattern that participants are familiar with. List Questions are a win, win, win!

2020 / 07 / 30

The Helio Team

Helio’s Newest Release Ranks #1 🎉

Rank Order questions are great when you’ve already done some initial research and are ready to present specific items or features to customers that need to be prioritized by their preference. We’re eager to share all the awesome features that we hope will make Rank Order questions a favorite of yours too!

2020 / 07 / 23

The Helio Team

How Ranking Fits Into the Helio Universe 🌎

We’re gearing up for our next launch and it’s sure to rank high on our list of favorite questions to join Helio. We’re of course talking about Ranking Questions! To understand how Ranking will fit into our world along with other survey questions, we explored how it compares to our current Rating Questions, such as Likerts & Numerical Scales.
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