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    • Product discovery for a drink brand through concept testing

    Product discovery for a drink brand through concept testing

    Business Challenge Lemon Squeezers Hard Seltzers faced the challenge of effectively engaging customers on their website and differentiating their brand in the competitive hard seltzer market. They needed to identify what content and features would most appeal to their audience to enhance their website’s impact and drive better consumer...

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    Case Study

    Using tree testing to validate navigation changes for an ad management company

    Business Challenge Advent, an ad campaign management company, faced challenges with its website navigation, potentially affecting the discoverability of key…
    Case Study

    Building a new navigation with Q4, Inc. using Card Sorting

    Business Challenge Q4 Inc., a leading provider of investor relations solutions, faced challenges in website navigation that potentially affected user…
    Case Study

    Validating homepage animations on Indiana University’s new website

    Business Challenge Indiana University sought to enhance the user experience on its homepage by determining which visual elements most positively…

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