Metrics:

• Brand Score: Assesses recognition and impressions of a brand among customers.
  • Question Types: Multiple Choice, Multiple Choice, Numerical Scale (NPS)

Scoring Keys:

• High Brand Score is produced when the score is 300% and above
• Average Brand Score is produced when the score is between 200% and 299%
• Low Brand Score is produced when the score is less than 200%

• Expectations: Evaluates how well a product or service aligns with user expectations.
  • Question Types: Free Response, Likert Scale

• High Expectations are produced when net expectations score is 30% and above
• Average Expectations are produced when net expectations score is between 10% and 29%
• Low Expectations are produced when net expectations score is below 10%

• Loyalty: Gauges the probability of users continuing to use and recommend a product.
  • Question Types: Numerical Scale (NPS)

• High Sentiment is achieved when the Net Promoter Score is 30 or greater.
• Average Sentiment is achieved when the Net Promoter Score is between 0 and 29.
• Low Sentiment is achieved when the Net Promoter Score is under 0.

• Reaction: Captures the immediate emotional response of users to a product design.
  • Question Types: Likert Scale

• Positive Reactions are produced when net satisfaction is 30% and above
• Neutral Reactions are produced when net satisfaction is between 10% and 29%
• Negative Reactions are produced when net satisfaction is below 10%

• Usefulness: Measures how effectively a product fulfills its intended purpose.
  • Question Types: 2 Likert Scales

• High Usefulness is produced when the UX-Lite score is 80 or above
• Average Usefulness is produced when the UX-Lite score is between 60 and 79.9
• Low Usefulness is produced when the UX-Lite score is below 59.

• Desirability: Indicates the level of user interest in a product or specific features.
  • Question Types: Numerical Scale(s)

• High Desirability is achieved when an idea produces a 5/5 or 4/5 user score.
• Average Desirability is achieved when an idea produces a 3/5 user score.
• Low Desirability is achieved when an idea produces a 2/5 or 1/5 user score.

• Feeling: Assesses the emotional impact a product or design has on its users.
  • Question Types: Multiple Choice (3 selections allowed)

• Positive Feelings are produced when feeling score is 80% or above
• Average Feelings are produced when feeling score is between 50% and 79%
• Negative Feelings are produced when feelings core is below 49%

• Post-task Satisfaction: Evaluates user satisfaction after completing specific tasks with the product.
  • Question Types: Click Test, Likert Scale

• High Satisfaction is produced when the CSAT score is 70% or greater.
• Average Satisfaction is produced when the CSAT score is between 50% and 69%.
• Low Satisfaction is produced when the CSAT score is under 50%.

• Sentiment: Measures the overall emotional reactions and satisfaction of users with a product.
  • Question Types: Multiple Choice (no selection limit)

• High Sentiment is produced when NPA is 150% or above
• Average Sentiment is produced when NPA is between 100% and 149%
• Low Sentiment is produced when NPA is below 100%