Streaming Consumers

Audience Description

Participants who stream videos and/or movies regularly.  These testers subscribe to one or multiple streaming services and commonly don’t have traditional cable. 

Testers within this group pay a monthly or yearly subscription to Netflix, Hulu, Amazon Prime, Apple Tv, Twitch or other streaming services. These testers are typically tech savvy.

Interesting Participant Qualities

84% of people who stream videos and/or movies subscribe to Netflix.

Streaming Consumer Quotes

We surveyed our audience of Streaming Consumers to see why they enjoy streaming videos and/or movies.

“It’s on-demand. So I have the freedom to watch what I want when I want. And I don’t always have to be interrupted by ads.”

“It gives me the freedom of choice of the movies or shows I want to watch without being at the mercy of a paid cable subscription.”

“Lots of options of things to watch for the whole family, very little to no commercials, on demand tv shows, videos and movies.”

“It’s easier and what I pay for the 5 streaming services is still cheaper than the cheapest cable service.”

See what else we learned from our Security Consumers audience in our Helio data report.