Help Center

Consumer Audience

English Language Learners

Audience Description

Participants whose native tongue is not English that have taken a class or course to learn the language. These testers may be currently studying or have already taken tests to prove their English language proficiency, such as the Test of English as a Foreign Language (TOEFL).

Many take it upon themselves to learn a new language for communication or business opportunities. Others may be multilingual and are interested in expanding their vocabulary. Regardless, most of these participants have a strong ambition for learning.

Interesting Participant Qualities

The slight majority of participants (21%) believe that Mandarin is the most difficult language to learn, followed by Arabic (18%) and Japanese (17%).

English Language Learner Quotes

We surveyed our audience of English Language Learners to understand what other bilingual experiences they have and where else they might take their learning.

“[Mandarin] does not use the alphabet, the tone and inflection in speaking is challenging”

“I worked in Saudi Arabia for almost 9 years but I was not able to learn to speak or read [Arabic].”

“[Mandarin] Alphabet is very hard to understand, the language structure as it is now i can’t even begin to read it. The pronunciation of words and grammar also looks ambiguous to learn”

“Mandarin is difficult for Numerous reasons. 1) Writing is extremely difficult. 2) Need to Remember thousand of special characters”

See what else we learned from our English Language Learners audience in our Helio data report.