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Consumer Audience

Investors (US)

Audience Description

Participants who make at least $5,000 in investments each year, either for themselves or clients in their profession. This group of testers may also include professionals who have the responsibility to make investments for their clients, such as Financial Advisors.

Investor participants believe that they spend their money wisely and often have a close eye on their finances. If you get the right group of participants, they can be willing to invest as much effort into your survey questions as their financial efforts.


Interesting Participant Qualities

27% of investors in the United States are dissatisfied with the current state of their investments (as of July 2022).


Quotes from Investors

We surveyed our audience of Investors (US) to understand what their investing experiences have been like and how they feel about the market now.

“The market is very tricky”

“Inflation, and uncertain times we are currently living in”

“Economy has made it impossible to spend money on investing”

“I have invested time for knowledge and experience, not financial growth thus far.”

See what else we learned from the Investors audience in our Helio data report.