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Consumer Audience

Savvy Streamers

Audience Description

Participants who stream content online and use methods to protect their cybersecurity. These testers subscribe to one or multiple streaming services and take the extra step to ensure their streaming safely.

Testers within this group pay a monthly or yearly subscription to Netflix, Hulu, Amazon Prime, Apple Tv, Twitch, or other streaming services. They also typically subscribe to products like Norton, Bitdefender, McAfee, Avira, and/or Kaspersky.

Interesting Participant Qualities

50% of people who stream content online and protect their data online spend $26 to $50 a month for streaming services and antivirus software.

Savvy Streamers’ Quotes

We surveyed our audience of Savvy Streamers to understand security concerns they have on streaming content and what steps they are making to protect themselves.

“I don’t pay for antivirus software, I use the free version of IObit Malware Fighter”

“Video and audio quality, clear sound and picture. Online security, when buying a subscription from untrusted platforms.”

“Streaming videos and movies doesn’t require storage, it’s ideal for those who have not enough space on their computer to save the movies, music, videos they want to see. The only disadvantage of streaming is if you have a poor connection, it ruins the mood or excitement.”

“My network might be slow and I end up not finishing the Video. Too many ads on the sites where the streaming is being done.”

See what else we learned from our Savvy Streamers audience in our Helio data report.