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Consumer Audience

Male Online Shoppers (US)

Audience Description

Participants from the US who are men and shop online. These testers purchase clothing, household items, and other personal items online.

Testers within the group purchase items online often and through different channels.  In 2022 the most popular stores these testers shopped at included Amazon, Nordstrom, and Walmart. Online shopping increased dramatically during the pandemic.

Interesting Participant Qualities

66% of males who shop online purchase clothing. 

Male Online Shoppers’ Quotes

We surveyed our audience of Male Online Shoppers (US) to understand why they would purchase an item online instead of in person.

“Because the item online is not common and it is cheaper.”

“Because of the uniqueness of the item.”

“Unable to find it in a brick-and-mortar store, maybe a better sale.”

“Location of item being purchased, size of item being purchased, or if there is an online discount.”

See what else we learned from our Male Online Shoppers living within the US in our Helio data report.