Help Center

Consumer Audience

Outdoorsy People

Audience Description

Participants who enjoy outdoor activities. These testers enjoy spending their free time outdoors. 

Testers within this group will often spend their free time hiking, camping, golfing, rock climbing, and snowboarding. These testers typically purchase additional items that make spending time outdoors more enjoyable.

Interesting Participant Qualities

73% of outdoorsy people purchase items for the outdoors.

Outdoorsy People Quotes

We surveyed our audience of outdoorsy people to see what items they have purchased that have made their time outdoors more enjoyable.

“I have purchased a water flask that helps me carry water when I am outdoors.”

“Lanterns with solar panels, knives, water recycling.”

“Backpacks, sneakers, clothes.”

“BBQ grill”

See what else we learned from our Outdoorsy People in our Helio data report.