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Consumer Audience

Credit Card Users (US)

Audience Description

Participants in the US who are a member of a large bank and have more than one credit card. These testers typically have 2 or more credit cards within different banks.

Common banking associations for these user testers include accounts with Bank of America, US Bank, JPMorgan, Wells Fargo, and more. These participants often have a variety of interactions with online and in-person banking experiences daily.

Interesting Participant Qualities

35% of people who have multiple credit cards use their credit card weekly.

Credit Card User Quotes

We surveyed our audience of Low-balance Banking Consumers (US) to understand what are some of the perks they look for when opening a credit card account.

“Low APR, cash back/good rewards program, purchase protection, travel insurance, decent app or website for payments.”

“look for no annual fee, earn cash back at a flat rate not changing categories, introduction interest free period.”

“Miles, cash back, phone protection insurance.”

“No annual fee, low apr, cash back.”

See what else we learned from our Credit Card Users audience in our Helio data report.