Consumer Audience
Car Purchasers
Audience Description
Participants around the world who are part of the car buying and selling experience. These testers have their name on a pink slip and by law, are required to have car insurance on each vehicle they own.
Testers within this group drive or have sold a car made by Tesla, Toyota, Volkswagen, Daimler, Ford, Hyundai, Kia, Dodge, Mazda, Honda, General Motors, BYD, BMW, and/or Subaru. These testers have a valid driver’s license.
Interesting Participant Qualities
32% of people who have sold a car in the past were 25-29 years old.
Car Purchaser Quotes
We surveyed our audience of car purchasers to see how they sold their old vehicles.
“After getting a new car, I advertised the sale of my old car on social media and got a sale.”
“I sold my first car to my cousin with good condition and reasonable price without negotiations.”
“I just put the car out on the market. When I bought the new car, I took the old one to the dealer shop and I got some money for it.”
“Craigslist”
See what else we learned from our Car Purchasers audience in our Helio data report.