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  • Blog Archive

    • We All Need To Elevate How We Test Prototypes

    We should be talking to people based on what they do, not who we imagine them to be.

    Read the Article →

    To Download or Not to Download… Data Sheets, That Is

    Fun fact: did you know that the way we pronounce “data” is because of the way Patrick Stewart pronounced it…

    Validate Your Audience And Stay On Target

    Every franchise is always looking for ways to get younger audiences hooked on their brand.  That’s why you get three…
    Targeted Audiences

    Audiences Are In, Personas Are Out

    Personas are old school. They’ve been around a long time, giving us a vague idea of who used our products…
    Shopping Cart Abandonment

    Only You Can Prevent Shopping Cart Abandonment

    Back in the day, like 1890s days, you’d thumb through the Sears Roebuck and Company catalog. “The cheapest supply house…
    Competitor Analysis

    Competitor Analysis: Know Thy Enemy

    There’s an old saying, “know thy enemy, know thyself.” But that’s actually just a paraphrase from a much longer Sun…

    Captain Kirk Becomes Oldest Rocket Man

    A fake spaceman became a real spaceman. William Shatner blasted into the stratosphere as a passenger on Jeff Bezos’ commercial…

    We’re Not Staying on Mars

    The next, great space race has begun. A competition of men, not nations. Elon Musk, Richard Brandson, and Jeff Bezos…

    What’s the Difference Between the Best and the Worst? MaxDiff, Of Course.

    The newest feature on Helio asks customer to make trade-offs MaxDiff… sounds like a cute little robot. In a lot…

    Pineapple on Pizza and Other Cosmic Journeys in Rank Order Questions

    Through iteration the ZURB team released Rank Order questions for Helio (Insert Edit for Ben) Traversing the cosmos is fraught…

    Explore Strange New Audience Insights With List Questions

    What you learn from each List question type. Welcome aboard the Helio starship. We’re glad to have everyone onboard. Today,…

    Test and Learn
    with an Audience