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Tagged In: User research

Iterative Research: Always Two There Are. A Product and A Customer.

Embarking on a journey of iterative research and customer engagement doesn’t have to be an exhausting, drawn-out endeavor. Imagine a…
Unmoderated User Testing is a time-efficient and cost-effective method to test end-users.

Unmoderated User Testing

An unmoderated user test allows the participant to complete tasks and answer questions at their own pace, on their own…
A conceptual illustration demonstrating the method of observing in design.

Observing

Observing is a research method of spending time with a user and watching their behavior with the product as they…

Boost Your Product’s Appeal by Assessing User Motivation

Have you ever wondered what makes a user choose one app over another? Or why do certain games become daily…

Navigating the Research Maze: Choosing Between Customer, User, Buyer, and Market Research

Customers vs buyer vs users. All customers are buyers. But not all buyers are customers. And not all customers are…

Persona Building

Invigorate your personas with a fresh set of survey data. Validated personas will always add more value than those based…

Build something your users truly want