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  • Blog Archive
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    Validate Your Audience And Stay On Target

    Every franchise is always looking for ways to get younger audiences hooked on their brand.  That’s why you get three…
    Targeted Audiences

    Audiences Are In, Personas Are Out

    Personas are old school. They’ve been around a long time, giving us a vague idea of who used our products…
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    Back in the day, like 1890s days, you’d thumb through the Sears Roebuck and Company catalog. “The cheapest supply house…
    Competitor Analysis

    Competitor Analysis: Know Thy Enemy

    There’s an old saying, “know thy enemy, know thyself.” But that’s actually just a paraphrase from a much longer Sun…

    Captain Kirk Becomes Oldest Rocket Man

    A fake spaceman became a real spaceman. William Shatner blasted into the stratosphere as a passenger on Jeff Bezos’ commercial…

    We’re Not Staying on Mars

    The next, great space race has begun. A competition of men, not nations. Elon Musk, Richard Brandson, and Jeff Bezos…

    What’s the Difference Between the Best and the Worst? MaxDiff, Of Course.

    The newest feature on Helio asks customer to make trade-offs MaxDiff… sounds like a cute little robot. In a lot…

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    Through iteration the ZURB team released Rank Order questions for Helio (Insert Edit for Ben) Traversing the cosmos is fraught…

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    Test and Learn
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