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Navigation

Navigation design entails developing, assessing, and implementing methods that enable users to navigate across a website or app. The way people engage with your content and goods is heavily influenced by navigation.

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Test Your Value Proposition to Make It Shine For The Right Audience

A value proposition can make or break your business. If you don’t clearly communicate your value to the right audience,…

Beam Your Visual Ads to A Test Audience Before You Launch

The moments after launching a new visual ad can be nerve wracking. It’s always a risk to shoot out a…

Who’s the Heavyweight in the Fight Between Long and Short Copy?

The right word for the right job. That could be the copywriter’s mantra. After all, they fret over length of…

To Download or Not to Download… Data Sheets, That Is

Fun fact: did you know that the way we pronounce “data” is because of the way Patrick Stewart pronounced it…

Validate Your Audience And Stay On Target

Every franchise is always looking for ways to get younger audiences hooked on their brand. That’s why you get three…

Audiences Are In, Personas Are Out

Personas are old school. They’ve been around a long time, giving us a vague idea of who used our products…

Only You Can Prevent Shopping Cart Abandonment

Back in the day, like 1890s days, you’d thumb through the Sears Roebuck and Company catalog. “The cheapest supply house…

Competitor Analysis: Know Thy Enemy

There’s an old saying, “know thy enemy, know thyself.” But that’s actually just a paraphrase from a much longer Sun…

Captain Kirk Becomes Oldest Rocket Man

A fake spaceman became a real spaceman. William Shatner blasted into the stratosphere as a passenger on Jeff Bezos’ commercial…

We’re Not Staying on Mars

The next, great space race has begun. A competition of men, not nations. Elon Musk, Richard Brandson, and Jeff Bezos…