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  • Blog Archive
    • The user interface (UI) is the point of interaction and communication between humans and computers.

    User Interface

    The user interface (UI) is the point of interaction and communication between humans and computers. Display screens, keyboards, mice, and the appearance of a desktop are all examples of this. It can also refer to the way a user interacts with a program or a website.

    Read the Article →
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    Sweaty man running on roulette wheel that has each slice referencing to a piece of code
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    The High Stakes Game of Producing Quality Code

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    Email greetings
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    Test How Your Audience Searches and Level Up Product Findability

    Here’s a philosophical question for y’all: if a product is dropped on a website and no one notices, did it…
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    Test Your Value Proposition to Make It Shine For The Right Audience

    A value proposition can make or break your business. If you don’t clearly communicate your value to the right audience,…
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    Beam Your Visual Ads to A Test Audience Before You Launch

    The moments after launching a new visual ad can be nerve wracking. It’s always a risk to shoot out a…
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    Who’s the Heavyweight in the Fight Between Long and Short Copy?

    The right word for the right job. That could be the copywriter’s mantra. After all, they fret over length of…
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    To Download or Not to Download… Data Sheets, That Is

    Fun fact: did you know that the way we pronounce “data” is because of the way Patrick Stewart pronounced it…
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    Validate Your Audience And Stay On Target

    Every franchise is always looking for ways to get younger audiences hooked on their brand.  That’s why you get three…

    Test and Learn
    with an Audience