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  • Blog Archive

    • Outdoorsy People

    Audience Description Participants who enjoy outdoor activities. These testers enjoy spending their free time outdoors.  Testers within this group will often spend their free time hiking, camping, golfing, rock climbing, and snowboarding. These testers typically purchase additional items that make spending time outdoors more enjoyable. Interesting Participant Qualities 73%...

    Read the Article →
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    Unraveling Buyer Intent: Your Key to Understanding Customers’ Purchase Decisions

    Figuring out what makes a potential customer tick is the holy grail of marketing. As businesses, we’re on a constant…
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    Converting Clicks to Customers: Testing Landing Pages vs Websites

    Hey there, digital trailblazers! Let’s talk about your online presence — whether you’re a seasoned marketer, a small business owner,…
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    Test Your Landing Page With Our Landing Page Optimization Services

    The rise of digital marketing has brought the imperative of landing page optimization. A well-optimized landing page can boost conversions,…
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    Optimize Your Homepage Design: Boost Engagement with Effective ‘Now You Can…’ Headlines

    “Don’t make me think.” This bit of wisdom encapsulates the ideal user experience on any website, particularly on the homepage…
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    Keep Them Clicking: High Bounce Rate Testing Techniques to Convert One-Time Visitors into Repeat Users

    Have you ever wondered why visitors land on your site only to leave without clicking through to another page? That’s…
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    Crafting an Effective Customer Onboarding Strategy: Ensuring Your Homepage Hits the Mark

    First impressions are more critical than ever for your online presence, and for businesses looking to thrive, the journey begins…
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    The Continuous User Research Playbook: Your Path to Unbeatable User Experiences

    Have you ever wondered how the digital products you can’t live without got to be so… indispensable? The secret isn’t…
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    From Chaos to Clarity: The Organizational Keys to Unlocking Continuous Research Benefits

    “If you can get 1% better each day for one year, you’ll end up 37 times better by the time…
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    Unlocking the Secrets of a Successful Homepage Content Strategy with Rapid Testing

    Designing a homepage is like drawing a treasure map, each element guiding users on an exciting adventure. It’s the first…
    The Interaction Matrix is a powerful and intuitive tool for understanding the actions on a screen.
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    Maximizing Design Impact in Your Design Reviews

    In the realm of design, impact trumps aesthetics. It’s not just about how good your design looks; it’s about how…

    Build something your buyers truly want