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An illustration of a man shouting demonstrating a call to action on a webpage.

Call to Action

Any design that prompts an immediate response or encourages an immediate sale is referred to as a call to action…
The Interaction Matrix is a powerful and intuitive tool for understanding the actions on a screen.

Setting Up the Interaction Matrix

Here is a checklist to follow when creating your own Interaction Matrix:  You can test the reaction to your designs…
The Interaction Matrix is a powerful and intuitive tool for understanding the actions on a screen.

Interpreting Test Results

Now that your data points have been loaded into the Interaction Matrix, it’s time to get colorful. Each type of…

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