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  • Blog Archive
    • wiping spaceship windshield to increase visibility and legibility

    Legibility

    The ease with which a reader can decode symbols is known as legibility. In design, legibility is typically separated from readability, which is when a reader can follow and understand words, phrases, and paragraphs.

    Read the Article →

    Test How Your Audience Searches and Level Up Product Findability

    Here’s a philosophical question for y’all: if a product is dropped on a website and no one notices, did it…

    Test Your Value Proposition to Make It Shine For The Right Audience

    A value proposition can make or break your business. If you don’t clearly communicate your value to the right audience,…

    Beam Your Visual Ads to A Test Audience Before You Launch

    The moments after launching a new visual ad can be nerve wracking. It’s always a risk to shoot out a…

    Who’s the Heavyweight in the Fight Between Long and Short Copy?

    The right word for the right job. That could be the copywriter’s mantra. After all, they fret over length of…

    To Download or Not to Download… Data Sheets, That Is

    Fun fact: did you know that the way we pronounce “data” is because of the way Patrick Stewart pronounced it…

    Validate Your Audience And Stay On Target

    Every franchise is always looking for ways to get younger audiences hooked on their brand.  That’s why you get three…
    Targeted Audiences

    Audiences Are In, Personas Are Out

    Personas are old school. They’ve been around a long time, giving us a vague idea of who used our products…
    Shopping Cart Abandonment

    Only You Can Prevent Shopping Cart Abandonment

    Back in the day, like 1890s days, you’d thumb through the Sears Roebuck and Company catalog. “The cheapest supply house…
    Competitor Analysis

    Competitor Analysis: Know Thy Enemy

    There’s an old saying, “know thy enemy, know thyself.” But that’s actually just a paraphrase from a much longer Sun…

    Captain Kirk Becomes Oldest Rocket Man

    A fake spaceman became a real spaceman. William Shatner blasted into the stratosphere as a passenger on Jeff Bezos’ commercial…

    Test and Learn
    with an Audience