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  • Blog Archive

    • Biotechnology Industry

    Description Participants who work in a role at a company in the biotechnology industry.  Biotechnology is defined as “the application of organisms, cells, components thereof, and molecular analogues for products and services through the integration of natural sciences and engineering sciences.” The biotechnology industry comprises various fields related to...

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    A value proposition can make or break your business. If you don’t clearly communicate your value to the right audience,…

    Beam Your Visual Ads to A Test Audience Before You Launch

    The moments after launching a new visual ad can be nerve wracking. It’s always a risk to shoot out a…

    Who’s the Heavyweight in the Fight Between Long and Short Copy?

    The right word for the right job. That could be the copywriter’s mantra. After all, they fret over length of…

    To Download or Not to Download… Data Sheets, That Is

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    Validate Your Audience And Stay On Target

    Every franchise is always looking for ways to get younger audiences hooked on their brand.  That’s why you get three…
    Targeted Audiences

    Audiences Are In, Personas Are Out

    Personas are old school. They’ve been around a long time, giving us a vague idea of who used our products…
    Shopping Cart Abandonment

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    Back in the day, like 1890s days, you’d thumb through the Sears Roebuck and Company catalog. “The cheapest supply house…
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    There’s an old saying, “know thy enemy, know thyself.” But that’s actually just a paraphrase from a much longer Sun…

    Captain Kirk Becomes Oldest Rocket Man

    A fake spaceman became a real spaceman. William Shatner blasted into the stratosphere as a passenger on Jeff Bezos’ commercial…

    We’re Not Staying on Mars

    The next, great space race has begun. A competition of men, not nations. Elon Musk, Richard Brandson, and Jeff Bezos…

    Test and Learn
    with an Audience