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  • Blog Archive

    • Targeted Audiences

    Targeted Audiences Using Targeted Helio Participants will allow you to pinpoint participants based on their geographic and demographic information. When you create a test with a Targeted Audience, you can target 5 different demographic categories. Location will depend on the amount of responses you want on your test. The...

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    Competitor Analysis

    Competitor Analysis: Know Thy Enemy

    There’s an old saying, “know thy enemy, know thyself.” But that’s actually just a paraphrase from a much longer Sun…

    Captain Kirk Becomes Oldest Rocket Man

    A fake spaceman became a real spaceman. William Shatner blasted into the stratosphere as a passenger on Jeff Bezos’ commercial…

    We’re Not Staying on Mars

    The next, great space race has begun. A competition of men, not nations. Elon Musk, Richard Brandson, and Jeff Bezos…

    What’s the Difference Between the Best and the Worst? MaxDiff, Of Course.

    The newest feature on Helio asks customer to make trade-offs MaxDiff… sounds like a cute little robot. In a lot…

    Pineapple on Pizza and Other Cosmic Journeys in Rank Order Questions

    Through iteration the ZURB team released Rank Order questions for Helio (Insert Edit for Ben) Traversing the cosmos is fraught…

    Explore Strange New Audience Insights With List Questions

    What you learn from each List question type. Welcome aboard the Helio starship. We’re glad to have everyone onboard. Today,…

    Always Two There Are. A Product and A Customer.

    Learning from customers doesn’t need to be a grueling, time-consuming process. Your trek through the Helio cosmos as you search…

    Point Allocation and Helio… or How Many Points for Just the Pants

    Past Learnings Reap Future Reward Initializing record search… point allocation. Record found. Point Allocation. A list question type used to…

    Test and Learn
    with an Audience