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  • Blog Archive

    • Explore Strange New Audience Insights With List Questions

    What you learn from each List question type. Welcome aboard the Helio starship. We’re glad to have everyone onboard. Today, we’re going to be making a trip through Helio’s various list questions and how you can get the marketing, design, and product insights. Now sit back as we prepare...

    Read the Article →
    Blog

    Test How Your Audience Searches and Level Up Product Findability

    Here’s a philosophical question for y’all: if a product is dropped on a website and no one notices, did it…
    Blog

    Who’s the Heavyweight in the Fight Between Long and Short Copy?

    The right word for the right job. That could be the copywriter’s mantra. After all, they fret over length of…
    Blog

    Validate Your Audience And Stay On Target

    Every franchise is always looking for ways to get younger audiences hooked on their brand.  That’s why you get three…
    Targeted Audiences
    Blog

    Audiences Are In, Personas Are Out

    Personas are old school. They’ve been around a long time, giving us a vague idea of who used our products…
    Shopping Cart Abandonment
    Blog

    Only You Can Prevent Shopping Cart Abandonment

    Back in the day, like 1890s days, you’d thumb through the Sears Roebuck and Company catalog. “The cheapest supply house…
    Competitor Analysis
    Blog

    Competitor Analysis: Know Thy Enemy

    There’s an old saying, “know thy enemy, know thyself.” But that’s actually just a paraphrase from a much longer Sun…
    Blog

    Explore Strange New Audience Insights With List Questions

    What you learn from each List question type. Welcome aboard the Helio starship. We’re glad to have everyone onboard. Today,…
    Blog

    Always Two There Are. A Product and A Customer.

    Learning from customers doesn’t need to be a grueling, time-consuming process. Your trek through the Helio cosmos as you search…

    Test and Learn
    with an Audience