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Tagged In: brand

Illustration of a spaceman looking at color, example of color in web design

Color

Colors can attract users and help you communicate your message more effectively. Colors are likely to be mentioned prominently in…
Brand Perception demonstrated with sun glasses.

Everything You Wanted to Know About Measuring Brand Perception and Then Some

“Here you leave the world of today and enter the world of yesterday, tomorrow, and fantasy” are the words that…

How To Nail Your Brand Attributes

A cup of happiness. A pinch of reliability. An ounce of empathy. All the ingredients you cook up in the…
A conceptual image showing brand tracking.

Brand Tracking Metrics You Can’t Live Without

The concept of brand tracking is seen around us every day. You’ve chosen your Mortal Kombat fighter and you’re ready…
Logo Test

The Ultimate Guide to Testing Your Logo Design

Everyone wants a logo that sizzles and demands attention. Eye-catching. Something that pops. Although, please don’t tell your designer “make…

A Brand Analysis Guide to Prevent Decision Paralysis

Brand Analysis. Your ultimate report of findings on brand performance, where you examine specific audiences, explore strengths and weaknesses (yours…

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