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  • Blog Archive
    • wiping spaceship windshield to increase visibility and legibility

    Legibility

    The ease with which a reader can decode symbols is known as legibility. In design, legibility is typically separated from readability, which is when a reader can follow and understand words, phrases, and paragraphs.

    Read the Article →
    Blog

    Brand Testing: A Safe Way to Explore New Ideas

    Your company’s brand is its reputation among customers. It’s a combination of experiences, feelings, reactions, and exposure to your business.…
    Blog

    Close the Customer Gap: Get Closer to Your Buyers

    When businesses first start with one or two founders, it’s fairly simple to share information, talk to customers, and understand…
    Sweaty man running on roulette wheel that has each slice referencing to a piece of code
    Blog

    The High Stakes Game of Producing Quality Code

    Bootstrapped to a computer, a bead of sweat starts crawling down a face heated by the blinding white of various…
    Email greetings
    Blog

    Don’t Waste Time on Transactional Email Greetings

    We recently ran a Helio test, on our own product, that provides insight for app builders. We found that people…
    Blog

    Test How Your Audience Searches and Level Up Product Findability

    Here’s a philosophical question for y’all: if a product is dropped on a website and no one notices, did it…
    Blog

    Test Your Value Proposition to Make It Shine For The Right Audience

    A value proposition can make or break your business. If you don’t clearly communicate your value to the right audience,…
    Blog

    Beam Your Visual Ads to A Test Audience Before You Launch

    The moments after launching a new visual ad can be nerve wracking. It’s always a risk to shoot out a…
    Blog

    Who’s the Heavyweight in the Fight Between Long and Short Copy?

    The right word for the right job. That could be the copywriter’s mantra. After all, they fret over length of…
    Blog

    To Download or Not to Download… Data Sheets, That Is

    Fun fact: did you know that the way we pronounce “data” is because of the way Patrick Stewart pronounced it…
    Blog

    Validate Your Audience And Stay On Target

    Every franchise is always looking for ways to get younger audiences hooked on their brand.  That’s why you get three…

    Test and Learn
    with an Audience