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  • Blog Archive
    • Spaceship demonstrating the concept of mobility in mobile design

    Mobility

    Mobile-friendly design implies that the information on your website — photos, texts, videos, and links – is easily and quickly accessible across all platforms, especially on the considerably smaller screens of smartphones and tablets.

    Read the Article →

    Beam Your Visual Ads to A Test Audience Before You Launch

    The moments after launching a new visual ad can be nerve wracking. It’s always a risk to shoot out a…

    Who’s the Heavyweight in the Fight Between Long and Short Copy?

    The right word for the right job. That could be the copywriter’s mantra. After all, they fret over length of…

    To Download or Not to Download… Data Sheets, That Is

    Fun fact: did you know that the way we pronounce “data” is because of the way Patrick Stewart pronounced it…

    Validate Your Audience And Stay On Target

    Every franchise is always looking for ways to get younger audiences hooked on their brand.  That’s why you get three…
    Targeted Audiences

    Audiences Are In, Personas Are Out

    Personas are old school. They’ve been around a long time, giving us a vague idea of who used our products…
    Shopping Cart Abandonment

    Only You Can Prevent Shopping Cart Abandonment

    Back in the day, like 1890s days, you’d thumb through the Sears Roebuck and Company catalog. “The cheapest supply house…
    Competitor Analysis

    Competitor Analysis: Know Thy Enemy

    There’s an old saying, “know thy enemy, know thyself.” But that’s actually just a paraphrase from a much longer Sun…

    Captain Kirk Becomes Oldest Rocket Man

    A fake spaceman became a real spaceman. William Shatner blasted into the stratosphere as a passenger on Jeff Bezos’ commercial…

    We’re Not Staying on Mars

    The next, great space race has begun. A competition of men, not nations. Elon Musk, Richard Brandson, and Jeff Bezos…

    What’s the Difference Between the Best and the Worst? MaxDiff, Of Course.

    The newest feature on Helio asks customer to make trade-offs MaxDiff… sounds like a cute little robot. In a lot…

    Test and Learn
    with an Audience