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Tagged In: customers

Iterative Research: Always Two There Are. A Product and A Customer.

Embarking on a journey of iterative research and customer engagement doesn’t have to be an exhausting, drawn-out endeavor. Imagine a…

Validate Your Intended Audience And Stay On Target

Every franchise seeks ways to get younger audiences hooked on their brand. They want to capture their intended audience. That’s why…

Test How Your Audience Searches and Level Up Product Findability

Here’s a philosophical question for y’all: if a product is dropped on a website and no one notices, did it…
customer conversations header image

How often do you talk with your users? Mastering the Art of Customer Conversations

Conversations with customers go beyond mere transactions—they are the building blocks of lasting relationships, the kind that transform first-time users…
Customer loyalty program

Customer Loyalty Program

Delve into the preferences and behaviors of your market to boost the performance of your customer loyalty efforts.
Gravity Scores

Compare Usability Across Your Platform’s Pages

The Helio Gravity Score brings together thousands of data points to produce a holistic usability score for your products. This…
Gravity Scores

Selling The Gravity Score Method to Your Team

It’s important to get buy-in on your first round of testing so that your team sees the value in using…
shopping experience space compass purchase

Shopping Experience

Insights from the consumer behaviors in brick and mortar shops can lead to innovation in your online shopping experience.
Goal Mapping lets us set customer-centric business goals in the short- and long-term.

Goal Mapping

The nuts and bolts: A goal map is a visual representation of your customer's journey. It's a single document that…

Build something your users truly want