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  • Blog Archive
    • An illustration demonstrating the concept of confidence intervals in user research.

    Confidence Intervals

    A confidence interval (CI) is a set of numbers that is likely to include a population value with a high degree of certainty. When a population mean falls between two intervals, it is commonly expressed as a percent.

    Read the Article →
    Email greetings
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    Don’t Waste Time on Transactional Email Greetings

    We recently ran a Helio test, on our own product, that provides insight for app builders. We found that people…
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    Test How Your Audience Searches and Level Up Product Findability

    Here’s a philosophical question for y’all: if a product is dropped on a website and no one notices, did it…
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    Test Your Value Proposition to Make It Shine For The Right Audience

    A value proposition can make or break your business. If you don’t clearly communicate your value to the right audience,…
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    Beam Your Visual Ads to A Test Audience Before You Launch

    The moments after launching a new visual ad can be nerve wracking. It’s always a risk to shoot out a…
    Blog

    Who’s the Heavyweight in the Fight Between Long and Short Copy?

    The right word for the right job. That could be the copywriter’s mantra. After all, they fret over length of…
    Blog

    To Download or Not to Download… Data Sheets, That Is

    Fun fact: did you know that the way we pronounce “data” is because of the way Patrick Stewart pronounced it…
    Blog

    Validate Your Audience And Stay On Target

    Every franchise is always looking for ways to get younger audiences hooked on their brand.  That’s why you get three…
    Targeted Audiences
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    Audiences Are In, Personas Are Out

    Personas are old school. They’ve been around a long time, giving us a vague idea of who used our products…
    Shopping Cart Abandonment
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    Only You Can Prevent Shopping Cart Abandonment

    Back in the day, like 1890s days, you’d thumb through the Sears Roebuck and Company catalog. “The cheapest supply house…
    Competitor Analysis
    Blog

    Competitor Analysis: Know Thy Enemy

    There’s an old saying, “know thy enemy, know thyself.” But that’s actually just a paraphrase from a much longer Sun…

    Test and Learn
    with an Audience