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  • Blog Archive
    • An illustration demonstrating the concept of confidence intervals in user research.

    Confidence Intervals

    A confidence interval (CI) is a set of numbers that is likely to include a population value with a high degree of certainty. When a population mean falls between two intervals, it is commonly expressed as a percent.

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    Beam Your Visual Ads to A Test Audience Before You Launch

    The moments after launching a new visual ad can be nerve wracking. It’s always a risk to shoot out a…

    Who’s the Heavyweight in the Fight Between Long and Short Copy?

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    To Download or Not to Download… Data Sheets, That Is

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    Validate Your Audience And Stay On Target

    Every franchise is always looking for ways to get younger audiences hooked on their brand.  That’s why you get three…
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    Audiences Are In, Personas Are Out

    Personas are old school. They’ve been around a long time, giving us a vague idea of who used our products…
    Shopping Cart Abandonment

    Only You Can Prevent Shopping Cart Abandonment

    Back in the day, like 1890s days, you’d thumb through the Sears Roebuck and Company catalog. “The cheapest supply house…
    Competitor Analysis

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    There’s an old saying, “know thy enemy, know thyself.” But that’s actually just a paraphrase from a much longer Sun…

    Captain Kirk Becomes Oldest Rocket Man

    A fake spaceman became a real spaceman. William Shatner blasted into the stratosphere as a passenger on Jeff Bezos’ commercial…

    We’re Not Staying on Mars

    The next, great space race has begun. A competition of men, not nations. Elon Musk, Richard Brandson, and Jeff Bezos…

    Test and Learn
    with an Audience