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  • Blog Archive
    • An illustration demonstrating the concept of confidence intervals in user research.

    Confidence Intervals

    A confidence interval (CI) is a set of numbers that is likely to include a population value with a high degree of certainty. When a population mean falls between two intervals, it is commonly expressed as a percent.

    Read the Article →
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    Have you ever wondered how the digital products you can’t live without got to be so… indispensable? The secret isn’t…
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    From Chaos to Clarity: The Organizational Keys to Unlocking Continuous Research Benefits

    “If you can get 1% better each day for one year, you’ll end up 37 times better by the time…

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