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    How JTBD Research with AI Revolutionizes Product Development

    In product development and market innovation, understanding the ‘why’ behind consumer choices is as critical as the ‘what’. This is where Jobs-to-be-Done (JTBD) research steps into the spotlight. It’s a methodology heralded for its ability to get to the heart of the customer’s needs – identifying why people ‘hire’...

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    Accelerate Innovation with Growth Experiments

    Growth experiments are the adrenaline shots that keep businesses nimble, informed, and ahead of the curve. These designed tests, each…

    Product Feedback Lifecycle: Continuous Discovery Prevents Feedback Decay

    Picture this: You launch a new app feature; initially, your users’ feedback is a roaring cheer. You’re still riding that…

    Harnessing Stakeholder Feedback for Lovable Product Experiences

    Quit inviting everyone to the meeting, especially at the wrong time, which happens all the time. Bring user data to…

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