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  • Blog Archive

    • The Power of Behavioral Design and User Research in Products

    Why do most New Year’s resolutions fail? Why do gym memberships often go unused? The answer lies in the complexity…

    How the Consumer Decision Making Process Influences Buying Choices

    Ever wonder why you choose one product over another? Whether you’re picking out a new phone or deciding where to…

    Agile Design Drives Continuous Improvement and User Satisfaction

    Combining design thinking with agile drives efficiency, encourages innovation, and enhances team collaboration. An agile design process is a powerful…

    Achieve Design Excellence with DesignOps

    Starting a UX project without a clear direction can be daunting. DesignOps, or Design Operations, turns chaotic design workflows into…

    Effective Dashboard UI Design Ideas

    Effective dashboard design improves UX by carefully managing trade-offs. We love Benjamin Bach’s article on the inevitable design tradeoffs in…

    Testing Business Ideas from Concept to Market Using the Design Test Loop

    Testing business ideas is crucial for ensuring that your concept is innovative and viable in the market. Even the most…

    Product Activation Testing to Maximize Your SaaS Success

    Product activation is more than just a step in your onboarding process–it’s a critical component of your SaaS sales funnel…

    Test and Improve Your Design with the Laws of UX

    Understanding the laws of UX can significantly enhance our work as designers and researchers, leading to more intuitive and effective…

    Effective Homepage Design Testing Methods

    Designing an impactful homepage is essential for capturing user interest and driving conversions.  A successful homepage must communicate your brand’s…

    Making Faster Design Decisions 

    The speed and efficiency of decision-making can make or break a project. Inspired by Matt Cooper-Wright’s insights from IDEO, we’re…

    Build something your users truly want