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  • Blog Archive

    • From Mobile-First to User-First: Rethinking Responsive Landing Pages

    Crafting a responsive landing page is no longer just an option—it’s necessary for building pages. With the rise of mobile browsing, especially for B2B solutions, many companies have adopted a mobile-first approach to design. However, this strategy comes with its own set of challenges, especially when it comes to...

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    How JTBD Research with AI Revolutionizes Product Development

    In product development and market innovation, understanding the ‘why’ behind consumer choices is as critical as the ‘what’. This is…

    Accelerate Innovation with Growth Experiments

    Growth experiments are the adrenaline shots that keep businesses nimble, informed, and ahead of the curve. These designed tests, each…

    Product Feedback Lifecycle: Continuous Discovery Prevents Feedback Decay

    Picture this: You launch a new app feature; initially, your users’ feedback is a roaring cheer. You’re still riding that…

    Harnessing Stakeholder Feedback for Lovable Product Experiences

    Quit inviting everyone to the meeting, especially at the wrong time, which happens all the time. Bring user data to…

    Testing GTM Messaging: A Tactical Guide for Startups

    Your Go-To-Market (GTM) messaging is how you communicate effectively and draw customers to your business. You may have an ingenious…

    Assumption Mapping Unlocks Design Project Success

    Have you ever found yourself knee-deep in a project, only to realize you’re crafting something that’s not quite hitting the…

    Which User Experience Research Method Should You Use?

    User Experience Research Methods shape and reshape every digital touchpoint, from web applications to complex marketing sites. Companies are no…

    Elevate Your Design Process with Data Informed Product Design

    Data-informed product design is where creativity meets the rigor of data- transforming how we approach and understand design. In this…

    Rapid User Testing: A Guide to Validating Your Prototype Quickly

    Hey there, innovators and problem-solvers! You’ve been here, right? Burning the midnight oil, crafting your new product that’ll shake the…

    Iterative Research: Atomic Research Drives Continuous Improvement

    Have you ever felt overwhelmed by the sheer amount of information you need to sift through in your research? I…

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