Product Design Test Template
Product Details Page
Benefit & Reason
In the mind of your customer lies a complex decision-making process. If you want to sell your product, you need to provide all the information that your customer expects.
Use this test to confirm that all the crucial elements for your shopper’s success are present and understood. This test is powered with click tests and preference questions to get the full picture of your customer’s experience.
UX Metrics Data Stack
These UX metrics are used to evaluate product detail page experiences:
- Engagement: Measures where users focus their attention and take action first. This helps establish user priorities and expectations for product information.
- Success: Evaluates how effectively users can complete tasks, such as selecting a size or adding items to the cart, to ensure seamless interactions.
- Post-Task Satisfaction: Captures user sentiment immediately after engaging with the page, providing insights into their overall experience and satisfaction.
- Sentiment: Analyzes the impressions the page evokes in users, offering a deeper understanding of emotional responses and brand perception.
- Usefulness: Measures how well the page and its features meet user needs, validating that the experience provides relevant and valuable information.
See Organizational Benefits in These Performance Metrics:
- Engagement: Reveals how well the page aligns with user priorities, enabling data-driven design decisions that improve the overall layout and information hierarchy.
- Success: Tracks task completion rates to verify usability and ensure users can efficiently navigate the page to make purchase decisions.
- Post-Task Satisfaction: Highlights areas where users experience delight or frustration, helping to identify opportunities to enhance satisfaction.
- Sentiment: Identifies the emotional impact of the page, helping improve branding and user trust.
- Usefulness: Confirms that key page elements, like product details and CTAs, effectively address user needs, reducing decision-making friction and boosting conversions.
Testing Outcomes
- Delight your customers by anticipating their shopping needs
- Reveal any missing information that would become a barrier to purchase if left untreated
- Compare design possibilities to find the best solution
Organization Benefits
- Improved findability is highly correlated with improved overall usability
- Understanding how users search will inform future design decisions
Test Questions
- Click where you would go first on the page.
Engagement
Start by establishing your customer’s expectations for product information. - Click where you would go to choose your size.
Success
Evaluate how easy users find completing a task. - How do you feel about using this page?
Post-task Satisfaction
This next question will show how users feel about their experience. - What impression(s) does this page give you?
Sentiment
Understand what impression(s) the experience evokes in users. - How much do you agree with the following statement?
‘The feature is easy to use.’
‘The feature meets my needs.’
Usefulness
How useful was your experience to the user.
Additional Questions
- When you’re comparing similar products, what information is most important to your final decision?
- What is your process for deciding between similar products?
- What sets this item apart from other products?
- How influential are testimonials in your product decision process?
- When something is almost out of stock, how do you react?
- How do you feel when you see a countdown on an online shop?
- How can you tell that you are choosing the right product?
- How do you determine the best place to purchase from?
- What frustrates you most with online shopping?
- Tell me about a time that you were ready to buy something, but then decided not to. What happened?
