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Product Design Test Template

Heart Framework

Why should you use this template?

Developed by the user experience team at Google, the HEART Framework is a set of metrics that lets you evaluate the quality of user experience a product delivers. It stands for Happiness, Engagement, Adoption, Retention, and Task Success—each representing a different facet of user interaction and satisfaction. This framework helps in translating subjective user experiences into quantifiable data, enabling teams to make informed decisions and drive product improvements.

Testing Outcomes

Efficiently track 5 components of user experience:

  • Happiness
  • Engagement
  • Adoption
  • Retention
  • Task Success

Organizational Benefits

  • rapid responses for product decision making
  • design benchmarking
  • competitor analysis

Test Questions

  1. Click where you would go first.
    Click Test
    First click to understand initial Engagement
  2. Click where you would go to find a recipe with this AI tool.
    Click Test
    Understand Task Success through successful user interactions
  3. What would you most likely do next?
    Multiple Choice
    Map actions to understand early user Adoption.
  4. How likely are you to use this again based on the result?
    Likert Scale
    Compare the subjective likelihood for user Retention.
  5. What impressions does this tool give you?
    Multiple Choice
    Gauge Happiness through a variety of positive and negative impressions.
  6. How likely are you to recommend this product?
    Tried & true testing method for understanding user Happiness.