Product Design Test Template
Heart Framework
Why should you use this template?
Developed by the user experience team at Google, the HEART Framework is a set of metrics that lets you evaluate the quality of user experience a product delivers. It stands for Happiness, Engagement, Adoption, Retention, and Task Success—each representing a different facet of user interaction and satisfaction. This framework helps in translating subjective user experiences into quantifiable data, enabling teams to make informed decisions and drive product improvements.
Testing Outcomes
Efficiently track 5 components of user experience:
- Happiness
- Engagement
- Adoption
- Retention
- Task Success
Organizational Benefits
- rapid responses for product decision making
- design benchmarking
- competitor analysis
Test Questions
- Click where you would go first.
Click Test
First click to understand initial Engagement - Click where you would go to find a recipe with this AI tool.
Click Test
Understand Task Success through successful user interactions - What would you most likely do next?
Multiple Choice
Map actions to understand early user Adoption. - How likely are you to use this again based on the result?
Likert Scale
Compare the subjective likelihood for user Retention. - What impressions does this tool give you?
Multiple Choice
Gauge Happiness through a variety of positive and negative impressions. - How likely are you to recommend this product?
NPS
Tried & true testing method for understanding user Happiness.
