Mobile Navigation

Why should you use this template?

Mobile experiences must be easy to use and accessible to ensure that your users can achieve their goals. This begins with your user’s ability to navigate through the experience. 

Are tasks located where users expect them to be? Are they able to complete essential tasks without getting frustrated or confused? This test is designed to answer these questions. 

This is also a great opportunity to get their direct feedback–what do they like and dislike about the product so far? This template will have a sampling of questions to begin evaluating your design, so if your focus is to deep dive into resolving confusing iconography, check out our other template on UI comprehension here.

Testing Outcomes

• Map out your user’s mental model of navigating your site.
• Evaluate overall ease of use of the mobile menu.
• Spotlight weak points in existing navigation.

Organization Benefits

• A super-charged, user-validated, navigation experience for your mobile system.
• Deepen existing understanding of user behaviors past and present to better meet their future needs.

Test Questions

1. What label would you expect this menu option to have?
   Multiple Choice
   If you’d like to gather participants’ expectations before making visual changes to your nav, use multiple choice questions to see what menu label options match with participants needs or expectations.
2. Where in this nav menu would you go to…
   Tree Test
   Tree tests allow you to recreate your navigation experience in a survey in order to evaluate participants’ use of your nav menus.
3. Click where you would go on this page if you needed to send money to a friend
   Click Test
   If you need to verify the usage of your visual designs, place your mobile screens in front of users to see where they would go to find your mobile navigation, or where in that menu they would click
4. How much do you agree with this statement? “This design’s capabilities meet my requirements”
   Likert Scale
   The next two likert questions are from the UMUX-Lite scale (a widely accepted benchmark for design usability) and can be used in conjunction with any of the 3 interactive questions mentioned above.
5. How much do you agree with this statement? “This design is easy to use”
   Likert Scale
   Ideally, this question is always paired with the previous likert scale to evaluate your design’s usability on the UMUX-Lite measure.

Additional Questions

• Have you used this site before?
• Have you used a similar site before?
• Which of these two approaches/options do you find best? Why?
• Can you tell me what you think of ___?
• How did you find the experience of using the website to complete this task?
• What did you think of the layout of the content?
• What did you think of the checkout experience?
• What did you think of the on-page explanations?
• What was the worst thing about your experience?
• What other aspects of the experience could be improved?
• What did you like about the website/app?