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Concept Testing Test Template

Name Testing


Why should you use this template?

The name of your company, your product, or even just a single piece of content can greatly impact how users perceive your business. If you’re just starting out, or if you’re trying to make a name fit into an already established brand, you’ll need user feedback to understand where the best option lies.

Deciding on a name can be a difficult and subjective process, with everyone throwing a different horse in the race. With a mix of quantitative and qualitative reactions, you can take the guessing out of the game and make a decision that everyone is comfortable with based on your brand goals.

 

Test Outcomes

  • Establish what content best matches participants expectations
  • Learn how participants feel about different naming options
  • Compare emotional reactions based on qualitative responses.

 

Organization Benefits

  • Develop a quantitative method of measuring and comparing emotional reactions to name options
  • Base strategy decisions on user feedback get your team aligned in a single direction

 

Test Questions

  1. Based on this description, what name would you expect this product to have?
    Multiple Choice
    Gauge participants’ expectations based on the context you give them. Present your name options after describing the situation, and understand which one your audience thinks matches the context best.
  2. What does this name mean to you?
    Free Response
    Gauge participants’ expectations based on the context you give them. Present your name options after describing the situation, and understand which one your audience thinks matches the context best.
  3. Based on this description, what impressions does this name give you?
    Multiple Choice
    Give 8-10 different emotions or impressions to participants and ask them to select all that apply to the name options you’ve presented. Use single-word answer options to simplify the decision making for participants.

Repeat this survey once for each name option you have. The context should remain the same, with the only change being the name option you’re getting emotional feedback on in the second question.

 

Additional Questions

  • On a scale from 0-10, how interested would you be in using this feature based on the name?
  • How well does this name match the product description?
  • Based on other names you’ve seen for similar products, how satisfied are you with this name choice?
  • Based on this name, how likely would you be to learn more about this product?
  • Briefly describe what the name of this product means to you.