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Tagged In: list questions

Test How Your Audience Searches and Level Up Product Findability

Here’s a philosophical question for y’all: if a product is dropped on a website and no one notices, did it…

Who’s the Heavyweight in the Fight Between Long and Short Copy?

The right word for the right job. That could be the copywriter’s mantra. After all, they fret over length of…

Validate Your Intended Audience And Stay On Target

Every franchise seeks ways to get younger audiences hooked on their brand. They want to capture their intended audience. That’s why…

Audiences Are In, Personas Are Out

Personas are old school. They’ve been around a long time, giving us a vague idea of who used our products…

Only You Can Prevent Shopping Cart Abandonment

Let’s talk about shopping cart abandonment, but first, a story. Back in the day, like 1890s days, you’d thumb through…

Explore Strange New Audience Insights With List Questions

What you learn from each List question type. Welcome aboard the Helio starship. We’re glad to have everyone onboard. Today,…

Iterative Research: Always Two There Are. A Product and A Customer.

Embarking on a journey of iterative research and customer engagement doesn’t have to be an exhausting, drawn-out endeavor. Imagine a…