Selling It to Your Team

We promise they won’t need much convincing. Once you have the first insights from your advocacy program start rolling in, and other teams see what kind of value you can get, they’ll have their grubby hands all over your beautiful data in no time.

To share these insights with your team, we use executive summary decks that lay out the top-level signals revealed by the data. A quick summary of the data and a screenshot with each signal gives you a good 30,000-foot view, with a data link provided for anyone who wants to dive into the individual results. We’ve seen teams set up bi-weekly read-outs of their advocacy program findings, which is a great way to invite other departments into the loop.

Once you start sharing these signals, your team will come to you for the answers they’re seeking, and you’ll even face the need to share information that they may not be prepared for. When you give your audience a platform, they like to use it to voice all of their personal concerns, even stuff that you haven’t asked about. This can put you in a position where you now have valuable information about other team’s work that you need to share with them. Use that power wisely!

When you can create this much value for your business, you can transform into a role that we refer to as an ‘upside-down CEO’. Having the information about what users want and how to satisfy their needs can make you the center of information sharing on your team, and often the most important person on your team calls. If you don’t like that much attention, just find a sociable teammate with a knack for talking who doesn’t mind being the center of attention.

When selling this idea to your team, the goal is that the advocacy program does most of the talking here. Once you start showing the value of the program, your problem shouldn’t be getting your team to engage, it should be organizing all of the ideas that they now want to test. That’s always a good problem to have!