Real Estate Industry

Audience Description

Participants who work within the real estate industry work within residential real estate, commercial real estate, and industrial real estate sectors. Their day-to-day activities typically include buying, renting, leasing, managing, or other related real estate duties within those three sectors. 

Since the real estate industry encompasses residential, commercial, and industrial fields, participants typically are experts within their specialized industry. 

Interesting Participant Qualities

16% of participants in the real estate industry are at least somewhat dissatisfied with the current state of the market.

Real Estate Panelist Quotes

We surveyed our audience of real estate industry participants to understand where they focus their efforts now and how satisfied they are with the current market.

“I believe a lot of the interest rate increases could have been avoided if the Fed had actually controlled the money supply”

“It is a good market for sellers and it was nice working with sellers as they are quite pleased. For buyers, on the other hand, it is very stressful to find a home and they often feel they are paying way more for a home they could’ve picked up a couple of years ago for a fraction of the price”

“The market has been good for me this past couple of months. I have sold more houses than I ever had”

“First prices were too high and now they are going to go too low.”

Common Real Estate Industry Roles

This audience is made up of participants who hold job titles and roles in the real estate industry. Each of these professionals can be targeted individually, or roles can be combined to create larger audiences.

• Leasing consultant – Potential renters meet with leasing consultants who shows them the available properties. The consultant will also go through the lease terms and take care of the rental applications. Current renters are helped by leasing advisors who schedule maintenance and execute lease renewals.
  
• Leasing agent – A leasing agent frequently represents property owners by visiting prospective tenants and giving tours of the property. The leasing agent qualifies tenants, examines applicants, and processes lease agreements.
  
• Leasing manager – The leasing manager is in charge of overseeing activities throughout the rental property, including several apartments, condos, or rental homes. By effectively marketing the property, maintaining the rental spaces, exhibiting available units, and processing paperwork, the leasing manager is responsible for maintaining a high occupancy rate. Leasing managers are in charge of supervising leasing agents and consultants.
  
• Foreclosure specialist – Foreclosure specialists work with homeowners that are facing foreclosure. They look at liens, inspection reports, insurance policies, bank statements, payment histories, appraisals, and other papers to see what choices are available to the customer. They may be able to assist the customer in applying for a restructured loan to avoid foreclosure in some situations.
  
• Home inspector – A house inspector inspects real estate homes to alert potential buyers to any problems. The inspector examines the electrical and plumbing systems, water quality, interior, and exterior structures, HVAC system, roofing, attic, flooring, and other aspects of the home. The inspector informs the potential buyer about the property’s state and provides recommendations for how to enhance and care for it.
  
• Real estate manager – On behalf of the owners, real estate managers assist in the listing and selling of properties. With any commercial or residential property sale, these professionals assist their customers in maximizing their return on investment. Their responsibilities include market research, due diligence on the property or terms of purchase, promoting the property, and writing property agreements.
  
• Property developer – A property developer buys land and controls its development, whether it’s for residential or commercial purposes. The developer ensures that zoning legislation and other requirements are followed, obtains building permits, and supervises on-site labor and construction. Property developers can either buy land for new development projects or rebuild and rehabilitate existing structures. When the construction is finished, the developer resells the property.

• Mortgage loan originator – Mortgage loan originators assess loan applicants, establish their loan eligibility, and put loan proposals and contracts into action. They must be knowledgeable about the numerous home loan options. Their responsibilities include advising potential homebuyers on the mortgage application process and the best loan programs for their individual needs and financial situations.