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Industry Professionals Audience

Broadcast Media Industry

Audience Description

Participants who work within the Broadcast Media Industry work for companies that operate television, radio, and programming in all formats for the public.  Participants’ jobs can be either on-screen/mike or behind the scenes. 

Since the Broadcast Media Industry encompasses both on and off-screen/mike responsibilities, participants are typically good at adapting to their surroundings.  Participants can also be tech-savvy and have interviewing skills. 


Interesting Participant Qualities

We surveyed our audience of broadcast media industry participants to understand what their job requires now and how it could impact others in the future.

58% of participants in the broadcast media industry believe it is very important to be tech-savvy in their current role.

Broadcast Media Panelist Quotes

“Mostly for me it’s about the content to be able to deliver reliable and current content. And also the fun of it just to go around meeting different minds and getting different perspectives”

“Graphic design for radio station branding is fun”

“I followed my dreams because i was interested in IT so that made me choose the video editing”

“It’s a passion thing and media is a powerful tool for information dissemination”

Common Broadcast Media Industry Roles

This audience is made up of participants who hold job titles and roles in the broadcast media industry. Each of these professionals can be targeted individually, or roles can be combined to create larger audiences.

  • Advertising, Promotions, and Marketing Managers – Work with department leaders or staff to discuss issues such as budgets and contracts, marketing plans, and media selection. Plan contests, freebies, and giveaways as promotional initiatives.
  • Art Directors – Art directors are in charge of the overall visual features of a marketing or media campaign, as well as coordinating the work of other artistic or design personnel, such as graphic designers. Art directors manage the page arrangement of catalogs, newspapers, and magazines in publishing.
  • Technical writers – Diagrams are frequently used by technical writers to demonstrate how a product works. Technical writers, also known as technical communicators, produce instruction manuals, how-to guides, journal articles, and other supporting pieces to help people understand complicated and technical information.
  • Writers and Authors – conduct research in order to provide authentic detail to their narrative Advertisements, blogs, books, magazines, and movie, play, and television screenplays are all examples of content created by writers and authors.
  • Editor – a person who acts as a company’s spokesperson, ensuring that all written materials are factual and of high quality. They help authors enhance their content and ensure that it flows smoothly, as well as educate them on writing best practices in general.
  • Public Relations Specialist – build and maintain a positive public image for the people, organizations, or organisations they represent They write press releases and create social media campaigns to influence public opinion of their clients and raise awareness of their work and objectives.
  • Film and Video Editors and Camera Operators – alter pictures to amuse or educate an audience Camera operators record a variety of content for television, movies, and other forms of media. To construct the final product, editors assemble material captured by camera operators and cooperate with producers and directors.
  • Graphic Designer –  Graphic Designer job description encompasses the full process of identifying needs, envisioning, and generating visuals, such as illustrations, logos, layouts, and photographs. You’ll be in charge of the design of websites, publications, journals, product packaging, and exhibitions, among other things.