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Industry Professionals Audience

E-Learning Industry


Audience Description

Participants who work within the e-learning industry work within an organization that creates educational technology.  Participants in this industry are typically educated and tech-savvy. 

E-learning industry utilizes different online platforms to educate its users.  E-learning or Ed-Tech has become one of the most sought-after forms of education among children and adults since 2020. 


Interesting Participant Qualities

46% of participants in the e-learning industry believe it is very important to be tech-savvy in their position.

We surveyed our audience of e-learning industry participants to understand what some of the primary challenges are in their role.

E-Learning Panelist Quotes

“Meeting with new students and making them comfortable.”

“New relevant course content and keeping customers motivated”

“Sometimes it’s difficult to convey my idea to the students through the online platform.”

“Handling students!!”

Common E-Learning Industry Roles

This audience is made up of participants who hold job titles and roles in the e-learning industry. Each of these professionals can be targeted individually, or roles can be combined to create larger audiences.

  • Instructional Coordinator – Instructional coordinators assess the effectiveness of curriculums and teaching techniques mandated by school boards, states, or federal regulations. They observe teachers in the classroom, review student test data, and meet with school staff to discuss the curriculum.
  • Chief Learning Officer – Chief Learning Officeis a senior executive who oversees a company’s learning program and strategy in order to support the company’s overall business goals. Larger organizations typically hire this person as an extension of human resources.
  • eLearning Developer–  eLearning Developer use eLearning tools such as instructional software and applications to design and implement the structure of online courses. they take the course blueprint, including content created by an instructional developer, and design and code the lessons.
  • Training and Development Specialist – Training and development specialists assist businesses and organizations in developing, planning, and implementing training programs. To do so, they must first assess an organization’s needs. They then create customized training programs that can be delivered online, in classrooms, or at training facilities.
  • Instructional Technologist – Instructional Technologist installs, maintains and troubleshoots instructional hardware and software. Train users in applications on how to incorporate technology into lesson planning. Coordinate the activities of third-party vendors, consultants, and trainers. Provide campus-level personnel with assistance and accurate data.
  • Interface and Multimedia Designer – Instructional technologists create and design appealing multimedia material in accordance with website requirements. Digital images, video animations, and textual animations are all possible. Creating unique artwork for use in digital image processing. Using computer animation software to create animated sequences. All inside of an educational technology company.
  • Performance Support Specialist – Performance support specialist assesses how well an educational facility, such as online classes or videos, is functioning and examines data, devises improvement methods, and assists in the implementation of the modifications.
  • Curriculum Development Specialist – Curriculum development specialists are involved in determining the educational needs of kids and linking those needs to relevant technologies They may also collaborate with teachers to improve and modernize classroom courses.
  • Training Director – Training directors create and evaluate policies, procedures, and processes for educational technology. Lead the integration of technology into the Awty curriculum and ensure that technology is used effectively in teaching and learning.
  • Technology Integration Specialist – Technology integration specialist supports, manages, and optimizes the use of instructional software and network resources in collaboration with relevant instructional and technical staff to enable quality teaching and learning. This talented individual works both independently and collaboratively with others.