Market with precision, guided by users
Capture market trends effectively using Helio for insightful product marketing
Target Audience Understanding
Gain deep insights into the preferences and behaviors of the target market. Enable more effective and targeted marketing strategies.
Message Testing
Evaluate the effectiveness of marketing messages and campaigns. Optimize communication strategies for higher engagement and conversion.
Brand Perception Analysis
Understand how the brand is perceived in the market. Inform brand strategy and helps in managing brand reputation.
Find answers to business questions
Gather and apply direct customer insights to inform product positioning, messaging, and market strategies.
Brand Tracking
Competitive Review
Audience Segmentation
Fast results, improved KPIs
Lead Conversion Rate
Customer Acquisition Cost (CAC)
Brand Awareness
Engagement Rate
Case Studies
Elevate Decision-Making with Data-Driven Design Insights
Drive continuous design decision-making
Import complex prototypes with animations and interactions into Helio. Enhance your testing with detailed performance metrics in Helio Reports, which automatically transform essential design metrics and usability scores into visually captivating data.
Turn traditional research into data-driven insights
Receive live report updates for each response, use advanced filtering to reveal instant insights, and strike the perfect balance of qualitative and quantitative data. Helio’s Quantitative Data will help you translate feedback and behavioral data into actionable insights within mere hours.
Experience Helio’s role in your informed decisions
Helio empowers you to transform responses into valuable insights with Usability Tests, from bounce rates and misclicks to clickmaps. Provide your team with visually-rich real-time data that can be used to inform decisions within hours.
Collaborate with your Figma files in Helio
Collaborate with team members by sharing access to your Figma files in Helio. Remove the pain of finding the latest Figma files or prototype
Maximize your learning potential while maintaining high quality
Why settle for just one when you can have both? Our customizable survey features freeform and structured question types to provide qualitative and quantitative feedback
We’ve integrated Helio into our workflow, which has allowed us to funnel vital customer insights directly to our product and marketing teams. This approach helps us get to better solutions faster and eliminates a lot of waste. Additionally, I am advocating for a more direct approach of presenting our prototypes to customers, enhancing our design process with real-time feedback
—Jake Johnson, Versapay
Positioning Strategy Test Template
Test outcomes:
- Product Marketers can benefit from this template to fine-tune the positioning of their products in the market, ensuring they meet the target audience’s needs and stand out against competitors
Product Marketer FAQs
Test different messaging strategies with your target audience to see which resonates most, and use the insights to refine your marketing messages.
Yes, Helio can help you understand diverse user groups and their specific needs, allowing you to create more targeted and effective marketing strategies.
Use pre- and post-campaign user testing to measure changes in brand awareness, perception, and user intent.
Regularly conduct tests focusing on brand elements to gauge recognition, feelings, and attitudes toward your brand over time.
Absolutely. Gather user insights on how they perceive and use your product to help define and refine your product’s market position.