2 min read
The newest feature on Helio asks customer to make trade-offs
MaxDiff… sounds like a cute little robot.
In a lot of ways, it is a cute little robot of survey questions here in Helio. This question type lets you easily measure an audience’s preference — i.e. “best” to “worst” or “most” to “least”.
So let’s meet our little robotic… um question type… MaxDiff.
In programing this feature, we challenged our hunches by using our own audiences within Helio. Mainly design-decision makers and researchers.
The result is a dependable question type that takes the guesswork out of measuring preference or value.
Knowing what’s most important and least important to customers helps companies know where to invest time, talent, and resources.
This becomes even more important while we’re all figuring out what’s next while we navigate our new reality.
We believe learning and growing from your customers is what’s going to make companies successful going forward.
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