Users often encounter usability issues that disrupt their experience. Helio’s Click Maps visualize user interactions to pinpoint these problems. For instance, Getup found that an always-active schedule button distracted users, preventing task completion. 

Helio’s Click Maps gather both qualitative and quantitative data. In Getup’s case, users were confused by the active schedule button. They improved task completion rates by graying it out until a date was selected.

Use Helio for competitive benchmarking and usability tests. By observing user interactions and comparing them with competitors, you can identify areas for improvement, ensuring a smoother user experience and higher satisfaction.

Helio simplifies collecting user feedback with easy access to audiences. Quickly identify suggestions and areas for improvement through iterative testing. For example, Getup discovered that testing different experiences, like their Dashboard, highlighted initial user issues. Users struggled with actions such as “Shop for a Suggested Look” and “Sync Your Calendar.”

Testing revealed detailed insights. In the Dashboard, users had trouble completing tasks due to unclear CTAs and poor placement. Recommendations included adding visuals, changing CTA colors, and repositioning CTAs for better usability.

Businesses can use Helio for ongoing testing and feedback collection. By understanding and addressing specific usability issues, you can continuously refine the user experience, ensuring your product effectively meets user needs.

Understanding which features users value most is crucial. Helio helps by analyzing first clicks on a page, revealing what users find most engaging. For example, Getup found that users were most interested in the suit-fit feature.

By testing first-click interactions, Getup saw that users consistently clicked on suit-fit areas, showing high interest and engagement. This insight led Getup to prioritize and enhance the suit-fit feature to better meet user needs.

Prioritize Development with User Insights

Helio’s tools allow businesses to measure user interest effectively. By tracking first clicks and analyzing interactions, you can identify which features users value most. This data helps you prioritize development efforts, focusing on elements that boost user satisfaction and engagement. Enhancing key features based on user feedback ensures a more tailored and enjoyable user experience.

Using your competitors as a reference can uncover potential usability barriers. Helio’s Competitive Benchmarking tool lets you compare your product’s usability with competitors, highlighting areas for improvement.

Helio offers templates and resources to make this process easy. For instance, the Competitor Analysis template helps you systematically evaluate and compare various usability aspects. Our blog also provides insights on conducting effective competitive analyses.

Competitive Benchmarking evaluates factors like conversion rates, user emotions, and overall experience scores. By comparing your product to competitors, you can identify specific usability issues and areas for improvement, ensuring your product is user-friendly and meets market standards.