Prototype Testing

Make Faster Decisions with Rapid Prototype Testing

Test your prototype with real users to gather feedback, refine your product, and save time and money before going to engineering

Save Engineering time

Gather user feedback early to prevent costly mistakes, saving time and resources before full-scale production.

Avoid Major Redevelopments

Identify issues early to avoid expensive reworks and major changes later in the process.

Improve Your Decision-Making

Use real user experiences to make data-driven decisions, leading to better products that meet user needs. 

KPIs TO MEASURE

Usability Metrics

Evaluate usability with metrics like task success rate, time on task, error rates, and user satisfaction.

Engagement Metrics

Track user interactions, clicks, scrolls, and session lengths to gauge engagement and interest.

Conversion or Completion Rates

Measure how effectively users complete key actions, like signing up or making a purchase.

Cost and Time Savings

Demonstrate savings by showing reduced time and costs from avoiding major rework later.

Case Study

prototype test

Prototype Testing

See how an ad management company tracked task completion success on their new product page.

How to set up prototype testing

1

Download the Concept Testing Template

Start by downloading the Prototype Testing template from the specified source. This template will provide a structured framework for your testing process, ensuring that you capture all necessary data and insights.

 

2

Define Your Research Objectives and Methods

Clearly articulate what you want to achieve with your prototype testing. This includes understanding specific aspects of the prototype, such as usability, functionality, and user satisfaction.

Select the most appropriate methods based on these objectives, which may include moderated/unmoderated usability tests, task-based assessments, and user interviews.

3

Conduct Your Testing and Analyze Your Findings

Synthesize the data collected to uncover patterns and insights. This involves analyzing both the quantitative metrics and qualitative feedback to understand user behavior and identify issues.

Use quantitative and qualitative analysis methods to interpret the feedback. Visualize the data using graphs and charts to identify key findings related to the concept’s strengths, weaknesses, and areas for improvement.

4

Implement Changes

Make necessary adjustments to your concept based on the feedback. This could involve modifying features, improving clarity, or addressing any identified issues.

5

Monitor and Measure

Track relevant KPIs to measure the impact of the changes made. This helps ensure that the improvements lead to a better user experience and meet the initial objectives.

Find answers to business questions

These questions guide your landing page testing efforts to optimize user experience, increase conversions, and achieve your business goals.


1.
Will users find our new feature intuitive and easy to use?
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Create a prototype of the new feature and test it with real users. Watch how they interact with it to see if they can use it easily without help, understand its functionality quickly, and navigate it as intended. Gather feedback through direct questions or surveys to uncover any usability issues, and make improvements based on user input to ensure the feature enhances the overall experience.



2.
What features are most important to our target audience?
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Use prototype testing to gather user feedback through interviews or questionnaires after interacting with the prototype. This feedback reveals which features they find essential or innovative and highlights usability issues that may not be obvious through observation alone. Use this information to refine the product roadmap, focusing on features that directly impact user satisfaction and engagement.



3.
Are there any pain points or usability issues in our product?
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Conduct structured feedback sessions during prototype testing to uncover deeper insights into user experiences. Users provide valuable input on features they prefer, usability issues, and suggestions for improvements. This feedback helps identify and address pain points, ensuring the product is user-friendly and meets user needs before launch.



4.
How can we improve the user experience based on early feedback?
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Conduct remote prototype tests to reach a diverse group of participants. Use screen-sharing and real-time observation tools to gather feedback on user interactions and experiences. Analyze this feedback to identify functional and navigational issues, as well as situational factors affecting usability. Make iterative improvements to the prototype based on user input, enhancing usability and satisfaction for a stronger final product.


We’ve integrated Helio into our workflow, which has allowed us to funnel vital customer insights directly to our product and marketing teams. This approach helps us get to better solutions faster and eliminates a lot of waste. Additionally, I am advocating for a more direct approach of presenting our prototypes to customers, enhancing our design process with real-time feedback.

Avatar of the person that wrote the post

Jake Johnson, Versapay 

Test Template Example

New products and prototypes

New Products & Prototypes Test Template

Test outcomes:

  • Learn what the early market reaction is to your product ideas
  • Evaluate mock-ups that have already made the production phase
  • Measure user reception to early ideas for your new product
Use Template

FAQs

What is prototype testing?
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Prototype testing involves evaluating a product or service’s early version or representation with users to gather feedback, validate concepts, and identify potential issues or improvements before the final product is developed.


Why is prototype testing important?
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Prototype testing is crucial as it allows for early validation of ideas, identifies potential problems, and collects user feedback. By making informed decisions before investing in full-scale development, companies can save time and resources.


What types of prototypes can be tested?
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Depending on the stage of development and the test goals, various types of prototypes can be tested, including paper prototypes, interactive wireframes, clickable mockups, functional prototypes, and even simulations.


When in the product development process should prototype testing be conducted?
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Prototype testing can occur at different stages of product development, from the initial concept phase to later stages before final production. Conducting multiple tests at various points to gather insights and validate changes is beneficial.


How is user feedback collected during prototype testing?
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User feedback is collected through various methods such as surveys, interviews, usability tests, observations, and qualitative feedback forms to understand user experiences, preferences, and pain points.


What are the advantages of rapid prototype testing?
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Rapid prototype testing allows for quick iterations and adjustments based on real-time user feedback, enabling faster development cycles and reducing the time-to-market, resulting in more refined and user-friendly products.


What tools or software are commonly used for prototype testing?
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Tools such as Sketch, Adobe XD, Figma, InVision, Axure, and various other prototyping and user testing platforms are commonly used to create and conduct testing.


How does prototype testing impact the overall product development process?
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Prototype testing influences product development by providing insights that lead to informed decisions, reducing risks, and facilitating smoother, more user-oriented development.


What are the key challenges associated with prototype testing?
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Challenges may include obtaining a representative user sample, interpreting qualitative feedback, managing multiple iterations, and ensuring the prototype aligns with the overall product vision.


How can the results from prototype testing be effectively utilized in product development?
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The insights gained from prototype testing should be carefully analyzed and incorporated into the development process to iteratively improve the product iteratively, making data-informed decisions to address identified issues or enhance user experiences.